telecoms consumer medical laboratory enclosures industrial urban     product design > laboratory > Thermo Electron Corp : Nicolet Evolution Spectrophotometer         Thermo Electron needed some objective help in redesigning their flagship UV Spectrophotometer to revitalise the market. Working with Creactive stimulated new thinking within the product team, says Thermo ‘We gave Creactive a loose brief to see what they would come back with. The initial response was deliberately wacky and this provoked a strong reaction from the product team. In the process a number of exciting new ideas emerged.’ The result is a stylish product with real wow factor, positioning Thermo well for the future. It combines ease of use with productivity benefits and reduced production costs     about Creactive product design transport design engineering manufacturing