Thermo Electron needed
some objective help in redesigning their flagship UV Spectrophotometer
to revitalise the market.
Working with Creactive stimulated new thinking within the product
team, says Thermo ‘We gave Creactive a loose brief to see what
they would come back with. The initial response was deliberately wacky
and this provoked a strong reaction from the product team. In the
process a number of exciting new ideas emerged.’
The result is a stylish product with real wow factor, positioning
Thermo well for the future. It combines ease of use with productivity
benefits and reduced production costs