client		Charles Austin
project		Blue Diamond Pump

The Blue Diamond Pump is a high-performance pump used in laboratories and air conditioning units. Although it outperformed its rivals from the beginning, initial models were expensive to manufacture and sales weren’t meeting their potential. Creactive was challenged to produce a more appealing casework.

We had six weeks to produce an approved design and models to display at the IKK exhibition in Germany. Our solution is a high-quality case which reflects the product’s superior performance and enhances its perceived value.