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When we buy a product
today we expect it to be reliable, we take function for granted. It
is design that gives a product its major selling factors - its shape,
its form and its colour.
Even with non-consumer products the decision to purchase is influenced
by emotional responses triggered by visual and tactile cues.
The appearance of a product differentiates the exciting from the dull,
the sophisticated from the crude, the “good value for money”
from the cheap.
Great design makes products attractive to customers and rewarding
to use. It is design that can give a product its competitive edge
and added value in a highly competitive marketplace. |
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