telecoms consumer medical laboratory enclosures industrial urban     product design > consumer > Kettles         Creactive’s brief was to design a kettle for young, aspirational consumers who are early adopters of new technology. The product’s appearance had to deliver attributes of purity, technology and sophistication. This was not purely a styling exercise though, the new kettle design was also for the environmentally conscious, able to heat a specific amount of water to a precise specified temperature. The digital thermostat can be set to provide boiling water for a brew or sufficient heat to warm baby’s milk.     about Creactive product design transport design engineering manufacturing