Cubic-Conitec, cabinet
manufacturers for telecom equipment, were faced with a dilemma; current
market conditions are poor and price sensitive so they needed a fresh
approach to attract new business. A simple innovative design solution
came from Creactive Design, combining their architectural, design
and manufacturing skills to create the new ‘Next Step’
19” range of cabinets.
The new approach has also revitalised Cubic-Conitec marketing approach.
The sleek new lines of the cabinet have supported a radical new strategy
for their product literature.