telecoms consumer medical laboratory enclosures industrial urban     product design > telecoms > Ascom Radiocom : SE 140 & SE 160         The photograph on the far left shows the SE140 radio telephone. Designed by Creactive in 1988 this product defined Ascom’s corporate style that was carried over onto a number of products for some years. The image on the right shows how a new casework design enclosing the same components can transform a product’s image to provide a completely different identity. Differentiation by design.     about Creactive product design transport design engineering manufacturing