telecoms consumer medical laboratory enclosures industrial urban     product design > Industrial > Charles Austen Pumps : Blue Diamond Pump         Charles Austen Pumps manufactured a high performance pump used in laboratories and in air conditioning units. Although it outperformed its rivals it was inherently more expensive to manufacture and sales were not meeting their potential. Creactive was commissioned to produce a high quality casework for the Blue Diamond Pump that would reflect the product’s superior performance and enhance its perceived value. Creactive had six weeks to produce an approved design and models to display at the IKK exhibition in Germany.     about Creactive product design transport design engineering manufacturing